The SMI Platform begins and ends with data – turning information into insights that impact our communication plans. We start by building a client-specific sales and marketing database, using sales data from your systems and augmenting it with our proprietary contact database.

This data is enlarged each month through a disciplined customer profiling process. As critical mass is achieved, we conduct a segmentation analysis that allows us to allocate sales and marketing resources based upon customer value and purchasing trends.

This data collection and marketing analytics process allows us to tailor communication plans that increase the probability of sales growth.