Closing is not the end of our process, however. Since our SMI Platform begins and ends with data, we measure everything we do. Our engagements utilize data feeds from client systems, enabling back-end analysis to measure sales outcomes against treatments. This ongoing process promotes iterative improvement of targeting and messaging, facilitating optimal sales lift.

We maintain client scorecards that detail our productivity and quality results. This scorecard is used to communicate account-specific information to our clients, our management team and the sales agents on each program. We host quarterly business reviews with our clients to share results and ideas for improvement.