Once we have an understanding of ways to increase sales within a segment, we develop communication plans to build awareness and reinforce the value proposition among key decision-makers. These plans specify the target audience, the optimal message and offer, which channels to use, how frequently and in what order the communications should be delivered.

We tailor our messages, channels and frequencies based upon the target's sales potential, purchasing patterns and contact preferences. The number and frequency of communications are determined by client sales goals and what our analytical processes have suggested.

Our in-house creative services agency builds a direct marketing toolkit to support these communication plans. Where possible, they repurpose your current sales and marketing collateral to be delivered through the various media we deploy. New pieces can be developed, as well, and all materials maintain compliance with brand guidelines and follow best practices within the database marketing industry.