Customer Optimization Solution

Modern Marketing Concepts

is changing the way the world markets and sells through our Customer Optimization
Solution. The Solution has been specifically designed to grow sales for manufacturers and
distributors through multichannel marketing based on an understanding of existing, former,
and perspective customers.

Modern Marketing Concepts

is changing the way the world markets and sells through our Customer Optimization Solution. The Solution has been specifically designed to grow sales for manufacturers and distributors through multichannel marketing based on an understanding of existing, former, and perspective customers.

Our solution grows sales in managed accounts,
decreases attrition, aids with retention, and increases
overall brand awareness.

Our solution grows sales in managed accounts, decreases attrition, aids with retention, and increases overall brand awareness.

Our process uses an analysis of a client’s customer base to identify the value, potential, and
priority of each target. From this information, a treatment plan is developed and various
messages are launched, through multiple channels, using our Next Action Platform. During
execution, testing and analytics are performed on the effectiveness of each campaign and the
results are used to optimize the process.

Our process uses an analysis of a client’s customer base to identify the value, potential, and priority of each target. From this information, a treatment plan is developed and various messages are launched, through multiple channels, using our Next Action Platform. During execution, testing and analytics are performed on the effectiveness of each campaign and the results are used to optimize the process.

The Process

01


Data Analysis

Our process begins with analyzing an initial sales feed, customer information, customer and product sales data; supplemented with both 3rd party information and our own proprietary data.

02


Scoring & Segmentation

Targets are scored and segmented based on sales data and profile data to identify value, potential, and priority of each group.

03


Treatment Planning

Using this data, treatment plans are designed using specific messaging and channels to best influence the buying behavior of each target group. Multiple
channels will be used to reach targets in the most efficient and cost effective ways: email, direct mail, voice, and digital.

04


Campaign Execution

Messaging and tools for each treatment plan are created by our internal creative and solutions teams, and the multichannel campaigns are launched using
our Next Action Platform.

05


Learning & Improvement

Each campaign is measured and tested, and the results are used to further optimize the process. Learning is implemented into new design, messaging, and channels.

01


Data
Analysis

Our process begins
with analyzing an initial
sales feed, customer
information, customer
and product sales data;
supplemented with both
3rd party information
and our own proprietary
data.

02


Scoring &
Segmentation

Targets are scored and
segmented based on
sales data and profile
data to identify value,
potential, and priority of
each group.

03


Treatment
Planning

Using this data,
treatment plans are
designed using specific
messaging and channels
to best influence the
buying behavior of each
target group. Multiple
channels will be used
to reach targets in the
most efficient and cost
effective ways: email,
direct mail, voice, and
digital.

04


Campaign
Execution

Messaging and tools
for each treatment
plan are created by
our internal creative
and solutions teams,
and the multichannel
campaigns are launched
using our Next Action
Platform.

05


Learning &
Improvement

Each campaign is
measured and tested,
and the results are used
to further optimize the
process. Learning is
implemented into new
design, messaging, and
channels.

Case Study

Challenge


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Process


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Solution


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Result


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