Governor Cuomo Announces Modern Marketing Concepts, Inc. to Expand and Create Nearly 600 New Jobs in Binghamton
Global Sales and Marketing Company Retains More Than 300 Existing Jobs in Broome County; Undertakes $17 Million Redevelopment of Mostly Vacant Industrial Facility to Expand Business and Establish “Link Park”
Company Considered Options in Colorado and Florida but Chose to Remain and Expand in Upstate New York
Governor Cuomo announced that Modern Marketing Concepts, Inc., a global sales optimization company providing marketing, technology, sales and fulfillment services, is significantly expanding its operations and workforce in Binghamton, Broome County. Through this expansion, the company will create at least 592 new, full-time jobs over the next five years, while also retaining 310 existing jobs.
The company plans to invest approximately $17 million to acquire a predominately vacant, 426,000 square foot industrial structure and redevelop it into Link Park – a multi-use and multi-tenant facility to accommodate its expansion, as well as attract additional businesses and jobs. Construction is slated to begin later this month, and will be completed in early 2017.
“From cutting taxes to helping business expand and thrive, today is proof positive that our administration’s formula for growing the economy works,” Governor Cuomo said. “This expansion project is another step forward for the local community, and it is one that will help Binghamton and the surrounding areas become the kinds of places where our young people come and stay to find their future in the new economy. We were pleased to do our part on the state side to make this possible, and I want to thank and congratulate County Executive Preston and Mr. Babcock for their roles as well. This is a very exciting day for the Upstate economy, and it’s a reminder that the best truly is yet to come.”
Daniel R. Babcock, Founder and CEO, Modern Marketing Concepts, Inc. (MMC), said, “I would like to thank local, regional and State government for the opportunity to continue to grow and invest in the region. I am proud to call the Southern Tier home and I look forward to bringing a state-of-the-art facility focused on employee satisfaction and retention right here to Binghamton. We have partnered with local higher education institutions to begin the process of connecting the next generation of talent with some of the region’s top companies. Being a lifelong resident, this area is very important to me and we need to keep residents here rather than moving elsewhere for opportunity.”
In order to encourage MMC to make this significant investment and expand its operations in the Southern Tier, the Governor’s administration, through Empire State Development, offered the company $5.8 million in performance-based incentives (a $5 million capital grant and $800,000 in Excelsior Jobs Program tax credits) which are directly tied to the creation and retention of 902 jobs. Additionally, the New York State Job Development Authority, a subsidiary of Empire State Development, has approved a loan of $5 million to assist with the acquisition and redevelopment of the facility in Binghamton, which has been largely vacant for over two decades.
Empire State Development President, CEO and Commissioner Howard Zemsky said, “As part of our strategic approach to economic development, one of our top priorities is to retain key regional employers, like MMC, and help them thrive. Modern Marketing Concepts’ expansion includes a commitment to retain 310 jobs and create almost 600 more, which will provide an economic boost that will be felt throughout the entire Southern Tier.”
Founded in 1986, MMC has 28 years of experience in marketing and sales, including for some of the biggest and most recognizable companies in the medical device, pharmaceutical and building product markets. From generations-old manufactures to Fortune 500 companies, MMC has partnered with a variety of businesses to help change the way they market and sell their products and services.
By using data driven, digitally focused, multichannel campaigns, and having the ability to execute all aspects of a campaign under one roof, MMC separates itself from competitors and marketing consultants. The company’s proprietary data and platform, the Next Action Platform, integrates its client’s brands with data, technology, and exceptional people to produce measurable sales growth. MMC annually produces over $1 billion in direct sales for its clients, which includes several Fortune 500 companies.
In addition to the State’s $10.8 million support, the Broome County Industrial Development Agency will finance the acquisition of the approximately $4.5 facility and expansion site.
Broome County Executive Debbie Preston said, “This truly is a monumental day for our area. The massive expansion of Modern Marketing Concepts is a remarkable feat not just for the company itself, but also for Broome County and New York State. I could not be more thrilled that our partnership with Modern Marketing Concepts is leading to this huge success with 600 new jobs coming our way in the near future.”
Assemblyman Clifford Crouch said, “This exciting expansion of Modern Marketing Concepts, Inc. is another example of what is possible when government and the private sector come together to make things happen. It’s an expansion that will bring hundreds of jobs to the region, and help attract and keep young talent in our community. This is all part of building a vibrant workforce, and working alongside the Governor and our partners in local government, I believe the possibilities are truly limitless.”
Assemblywoman Donna Lupardo said, “This is very positive news for Broome County and the Southern Tier. The expansion by Modern Marketing Concepts will bring nearly 600 new good paying jobs to our community. It’s an important step forward in our continuing efforts to make the regional economy stronger and more competitive. I sincerely appreciate Governor Cuomo’s continuing efforts on our behalf; his partnership in state government is absolutely essential to the success of our community.”
Kirkwood Town Supervisor Gordon E. Kniffen said, “This is a tremendous development for Kirkwood. By choosing not just to stay in the region – but to expand and create almost 600 new, well-paying jobs – Modern Marketing Concepts has made a profound investment in their future and the future of this community. Thank you to Governor Cuomo, for putting such an emphasis strengthening the local economy, to County Executive Brooks for her administration’s support, and to this company, for choosing to help us build a brighter future.”
Kevin McLaughlin, Executive Director of the Broome County Industrial Development Agency, said, “The Link building has been underutilized for decades. It will be tremendously exciting to see this building transformed into Link Park and to see Dan’s vision for the next generation workforce come to life. We look forward to moving this project forward.”
The major redevelopment project will transform the former Link Flight Simulation building – which has been predominantly vacant for over two decades – into a corporate office complex and branded as Link Park. The first office space of its kind in the area, the focus of Link Park will be to combine communal amenities and an environment of teamwork and collaboration to foster more satisfied, productive employees. For example, the cafeteria will serve healthy breakfast and lunch; a full gym and healthcare center will promote whole body wellness and team building; and there are even plans for a seasonal car start and snow removal service, which will provide extra comfort for employees during the winter months. With naturally lit workspaces, a state of the art “all hands” meeting space and a focus on productive collaboration, Link Park will offer newly renovated buildings and a custom-built, modern work environment for each tenant based on their individual needs.
Additionally, as part of its commitment to the Greater Binghamton and Southern Tier communities, Link Park will partner with Binghamton University, recently voted one of the top public universities in the country, and other area academic institutions to connect young talent with businesses at the facility.