Medical device manufactures have traditionally sold to acute-care hospitals, long-term care facilities, surgical centers and physicians’ offices through direct sales reps, manufacturer reps and distribution partners. This model has changed little over the past 20 years.

Finite sales resources attempting to call on an infinitely larger end-user audience results in a client concentration problem and sub-standard results. Anticipated changes in healthcare could raise the cost of doing business and make the industry’s professionals even harder to reach.

We offer a cost-appropriate sales channel for departments, institutions and markets that were previously un-managed. We create revenue from a large number of small (previously insignificant) accounts.

Our clients value our ability to assimilate direct marketing and telemarketing into our proprietary database of personnel who make and influence purchasing decisions.

A lot has changed over the past 20 years. Has your sales strategy?