Maximizing Mature Product Profits with Intelligent Campaigns

For products nearing loss of exclusivity (LOE) from patent expiration or mature brands, there remains a
need for product awareness to sustain revenue growth. Often times, mature brands are perceived to be
less suitable for patients and are often substituted for newer brands or generic products. Awareness
through low-cost MM­C campaigns – of product benefit, formulary status, affordability (e.g. availability of
co-pay assistance programs) could help in the retention of patient and physician loyalty to your brand.

For products nearing loss of exclusivity (LOE) from patent expiration or mature brands, there remains a need for product awareness to sustain revenue growth. Often times, mature brands are perceived to be less suitable for patients and are often substituted for newer brands or generic products. Awareness through low-cost MM­C campaigns – of product benefit, formulary status, affordability (e.g. availability of co-pay assistance programs) could help in the retention of patient and physician loyalty to your brand.

Using our

NEXT ACTION PLATFORM

we can launch the right message to the right targets through the right channels – optimizing the sales
of mature brands. By launching campaigns through multiple channels, with a focus on digital, we
provide a lower cost of engagement and increased ROI during the most critical times for your product.

Using our

NEXT ACTION PLATFORM

we can launch the right message to the right targets through the right channels – optimizing the sales of mature brands. By launching campaigns through multiple channels, with a focus on digital, we provide a lower cost of engagement and increased ROI during the most critical times for your product.



product-lifecycle

We can help you sustain revenue for mature
brands by optimizing sales and executing
cost effective multichannel marketing..

product-lifecycle

We can help you sustain revenue for mature brands by optimizing sales and executing cost effective multichannel marketing.



digital-engagement

Digital Engagement

All campaigns land on a digital
platform where custom information is
provided based on HCP data and analytics.

Multichannel

Using the best tactic for the right
target based on our preference
marketing process.

Analytics And Testing

All campaigns are informed by data
and analytics to constantly improve
and to provide measurable sales lift.

digital-engagement

Digital Engagement

All campaigns land on a digital platform where custom information is provided based on HCP data and analytics.

Multichannel

Using the best tactic for the right target based on our preference marketing process.

Analytics And Testing

All campaigns are informed by data and analytics to constantly improve and to provide measurable sales lift.