(Binghamton, N.Y.)—Modern Marketing Concepts, Inc. (MMC), a global sales optimization company, has received US-EU Safe Harbor and TRUSTe Certification for customer data protection. MMC earned the certifications as a part of their global expansion and their ongoing commitment to using best-in-class client and consumer data protection methods.
US-EU Safe Harbor was created by the U.S. Department of Commerce and the European Union as a process of compliance with EU personal data protection laws. It was designed to protect the safety of consumers and businesses, and is comprised of principles of fair and safe data collection and usage; such as choice, security and transparency.
TRUSTe is an independent internet privacy certification company that monitors and accredits websites, mobile apps, and advertising channels to allow companies to safely collect and use customer data. Receiving TRUSTe certification affirms MMC’s adherence to the US-EU Safe Harbor laws, as well as privacy best practices that go above and beyond the required framework.
These certifications show that Modern Marketing Concepts’ websites, platforms, and data collection and usage policies adhere to US and EU law, as well as international best practices to ensure data protection and fair usage. By receiving both certifications MMC has shown their continued commitment to safe data usage within the global community.
Details on the requirements of Safe Harbor Principles can be found at the US Department of Commerce site: http://export.gov/safeharbor/index.asp. Information about TRUSTe can be found at http://www.truste.com/.
Modern Marketing Concepts, Inc. is a 28-year global sales optimization company that is expanding the way the world markets and sells. MMC, Inc. offers innovative solutions for optimizing the relationships and brands of its growing list of clients. To learn more about MMC, please visit www.mmcglobal.com