Efficient and effective management of diverse product portfolios
through multichannel communication.

Efficient and effective management of diverse product portfolios through multichannel communication.

We understand the challenges of managing a large portfolio of varied products in the current
economic conditions. With a decline in sales rep access to physicians and increasing promotional
costs when offering combinations of products, a more efficient way of targeting audiences is needed.

We understand the challenges of managing a large portfolio of varied products in the current economic conditions. With a decline in sales rep access to physicians and increasing promotional costs when offering combinations of products, a more efficient way of targeting audiences is needed.

By executing targeted multichannel campaigns through our

NEXT ACTION PLATFORM,

we can deliver the right message through the right channel to the right targets – lowering cost of
reach and frequency and effectively supporting or supplementing your field sales force in selling
multiple products.

By executing targeted multichannel campaigns through our

NEXT ACTION PLATFORM,

we can deliver the right message through the right channel to the right targets – lowering cost of reach and frequency and effectively supporting or supplementing your field sales force in selling multiple products.

message

Right Message

Provide appropriate information on
the product best suited for a specific
HCP based on historical preference
data & analytics.

Right Channel

Leverage HCP propensity data and
our Resource Allocation Planning Tool
to determine the best method for
reaching every target.

Right Targets

Expanded scoring and segmentation
based on analysis of industry data for
improved target identification over
traditional deciles.

message

Right Message

Provide appropriate information on the product best suited for a specific HCP based on historical preference data & analytics.

Right Channel

Leverage HCP propensity data and our Resource Allocation Planning Tool to determine the best method for reaching every target.

Right Targets

Expanded scoring and segmentation based on analysis of industry data for improved target identification over traditional deciles.

Target

Prescribing or sales volume, market
share, brand momentum, and
geographic influences form
the basis for determining
potential investment value of a
health care provider.

Engage

Communication activities are
integrated through a
multichannel approach in
which tactics may be adjusted
based on real time feedback of
results.

Measure

Analytic rigor and integrated
data platform with the unique
ability to understand the
impact of each marketing
channel.

Target

Prescribing or sales volume, market share, brand momentum, and geographic influences form the basis for determining potential investment value of a health care provider.

Engage

Communication activities are integrated through a multi-channel approach in which tactics may be adjusted based on real time feedback of results.

Measure

Analytic rigor and integrated data platform with the unique ability to understand the impact of each marketing channel.