Efficient and effective management of diverse product portfolios through multichannel communication.
We understand the challenges of managing a large portfolio of varied products in the current economic conditions. With a decline in sales rep access to physicians and increasing promotional costs when offering combinations of products, a more efficient way of targeting audiences is needed.
By executing targeted multichannel campaigns through our
NEXT ACTION PLATFORM,
we can deliver the right message through the right channel to the right targets – lowering cost of reach and frequency and effectively supporting or supplementing your field sales force in selling multiple products.
Provide appropriate information on the product best suited for a specific HCP based on historical preference data & analytics.
Leverage HCP propensity data and our Resource Allocation Planning Tool to determine the best method for reaching every target.
Expanded scoring and segmentation based on analysis of industry data for improved target identification over traditional deciles.
Prescribing or sales volume, market share, brand momentum, and geographic influences form the basis for determining potential investment value of a health care provider.
Communication activities are integrated through a multi-channel approach in which tactics may be adjusted based on real time feedback of results.
Analytic rigor and integrated data platform with the unique ability to understand the impact of each marketing channel.