Stopping Market Erosion By Reaching Uncovered Prescribers
Our client, a major pharmaceutical company, needed to increase sales and revenue for its dermatological brand in a market crowded by generic products. By targeting primary care physicians, we were able to increase the brand’s TRx by 8.6%.
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Pharmaceutical product messaging can be complex. Prescribers are very
different and need to be reached with the right message through the right
channel at the right time. MMC uses preference-data driven multichannel
marketing to deliver the optimal mix of communication to drive lift.