Engage the right people at the right time to drive and hold product specification
For manufacturers of specifiable products, getting – and keeping – visibility of target projects can be difficult. New construction and major renovation projects are complicated, with multiple players and long timelines. Project news data sources can be hard to use effectively, especially with limited resources. We have a solution.
How it Works
SpecReach is a strategic growth solution designed for manufacturers to drive specification and sales in new construction and major renovation projects. The solution utilizes available project news data, leverages existing sales and channel structures, and enhances effectiveness with marketing automation and multichannel communication including a virtual sales organization.