Identify, Engage and Convert – Builders, Contractors and Remodelers
With products selling through multi-step distribution, building materials manufacturers are challenged with limited visibility of their channel customers. It is common for manufacturers to rely on distributors and dealers to deliver their brand and product messages to the marketplace, with limited assurance their messages are delivered consistently and effectively.
How it Works
ChannelReach is the solution for manufacturers that sell through multi-step distribution with a need to identify, engage and convert downstream channel decision makers — driving first time usage and increasing brand & product loyalty.
This turn-key program combines data, analytics, multi-channel marketing, and a virtual sales organization to help you drive awareness, loyalty and sales directly with the customers and prospects you need to reach most.