MMC Achieves Early Success with Unconventional Healthcare Sales Training Program

MMC Achieves Early Success with Unconventional Healthcare Sales Training Program

News Release: Binghamton, New York. Sep. 4, 2013 – Modern Marketing Concepts, Inc. is seeing early success from its unusual sales training initiative that hires and trains sales representatives, then provides an opportunity for them to work for their clients’ organizations.

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Called STEP, for Sales Training & Education Program, this three-phase initiative is open to all company sales representatives. Its focus: provide individuals with the skills necessary to effectively sell medical technology, pharmaceuticals, advanced wound care, diagnostic testing, and remote cardiac services.

“It’s certainly atypical for sales/marketing companies like ours to invest in training, and then encourage the individual to pursue a career at a client company,” said Dan Babcock, company Founder and CEO. “We’re committed to providing our clients with solid, mutually beneficial relationship; sales/marketing insights; and help them achieve the outcomes they require. Why should we offer anything less to our employees?”

The program focuses on hiring innately talented salespeople, and then puts them through a rigorous, client-approved, multi-topic training regimen. Should the rep succeed, MMC offers its client the opportunity to interview the employee and, if there’s a fit, hire that person directly from MMC.

“It’s a three-step process,” said Phyllis Whiting, MMC’s Director of Healthcare Training. “We provide on-the-job mentoring, and focus on skills training, as well as client-specific and industry-focused training.” Once this hurdle is passed, the sales rep is enrolled in MMC’s Healthcare University – a series of courses that provides more in-depth sales knowledge. “The individual has the opportunity to become certified as a Registered Medical Sales Representative, sponsored by the National Association of Medical Sales Representatives,” said Whiting. “This certification provides an advantage in the highly competitive medical sales field,” she noted.

Since the program’s start five months ago, two MMC employees have moved into healthcare client companies. One graduate summed it up:

“After only two months on the job, my supervisor was amazed that I knew so much! MMC’s training and development programs allowed me to exceed my customers’ expectations, and take the next step in my career.”

Modern Marketing Concepts, Inc. is a 27-year global leader in the business-to-business services industry. The company continues to offer innovative solutions for its growing list of clients in multiple industries including building and healthcare. MMC Inc. has built a reputation for listening to client needs and understanding what it takes to help businesses grow stronger in the digital age.


For more information, contact:

Stephanie Andacht
Modern Marketing Concepts, Inc.

Modern Marketing Concepts
Modern Marketing Concepts, Inc. is a 28 year global sales optimization company that is changing the way the world markets and sells. To learn more about MMC, contact us here.