CRM, Marketing Automation, and Project News are not effective unless integrated and really acted upon.
Specification sales leaders know they need to improve their marketing & sales reach and effectiveness. Some think that buying software (like marketing automation, CRM, and Project News) is the answer. But these are hard to implement, are often disconnected, and very expensive to set up and manage. We have a different way.
How it Works
SpecReach is a strategic growth solution designed for manufacturers to drive specification and sales in new construction and major renovation projects. The solution utilizes available project news data, leverages existing sales and channel structures, and enhances effectiveness with marketing automation and multichannel communication including a virtual sales organization.