Three New Strategic Leaders to Guide Building Products Growth at MMC

Three New Strategic Leaders to Guide Building Products Growth at MMC

Binghamton’s Modern Marketing Concepts Inc. poised to capture
current momentum and growth for future expansion

News Release: Binghamton, New York Aug. 28, 2013 – Some of the nation’s largest, most well-known brands rely on Modern Marketing Concepts Inc., Binghamton, N.Y., to give them a competitive edge over their rivals. Demand for the marketing company’s expertise has grown so strongly that the firm is pleased to announce three new marketing professionals have joined its Building Products team, taking the helms of some of the company’s most critical market areas and largest national accounts.

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Joining the MMC’s Building Products team are Jay Miller, Sarah Helbig and Jennifer Clark. All three are seasoned professionals expected to bring their extensive experience and expertise to MMC as Strategic Segment Managers.


Jay Miller

Jay is a leader in the fields of brand marketing, advertising and strategic positioning whose expertise lies in the ability to lead teams through the development and execution of campaigns that drive new business revenues and build brands. He has more than 16 years of experience driving profits through branding and promotional programs. Jay has expertise in several areas critical to MMC’s overall success, including strategic planning, sponsorship management and negotiation, business development, and brand marketing and positioning. He most recently served as a brand manager for the Freedom Group of Companies. Miller’s office is located in Charlotte, NC.

Sarah Helbig

Sarah brings more than a decade of experience to MMC, including her most recent position with Interrupt Marketing, a firm focused entirely on the building materials industry. Helbig adds to MMC’s market and channel understanding, as well as audience-specific needs and industry insights. Her career has spanned all aspects of marketing, from design and group creative direction to strategic planning, voice of channel, qualitative and quantitative research, sales promotion and support. She is focused on achieving continuous, improved business performance using forward-thinking methodologies. Helbig has been presented with several awards from the Advertising Federation of America for excellence in the field. She works out of Toledo, OH.

Jennifer Clark

Jennifer is a multichannel marketing professional with more than 15 years of experience in client, agency and consultative sales. Her background includes data companies like Acxiom and Epsilon, and nine years as an account director at Paradysz Agency in New York City. She brings campaign planning, analytics, client service, searching, sourcing, staff management, team development and sales skills to MMC. Her strengths include an ability to drive a smarter, actionable, more strategic sales based on data, forecasting and results. Her offices are in Charlotte, NC.

“These MMC additions will ensure we achieve our client growth targets,” said Scott Kay, president, MMC Building Products Group. “Each of them is a proven expert in their fields, and we welcome them to our organization.”

Modern Marketing Concepts, Inc. is a 27-year global leader in the business-to-business services industry. The company offers innovative, digitally based sales and marketing solutions for its growing list of clients in many industries, including building products and healthcare.


For more information, contact:

Stephanie Andacht
Modern Marketing Concepts, Inc.

Modern Marketing Concepts
Modern Marketing Concepts, Inc. is a 28 year global sales optimization company that is changing the way the world markets and sells. To learn more about MMC, contact us here.